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| Web Analytics Specialist--New York, NY (Illinois, United States) |
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| Job Details |
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| Job Ref: |
OraP/507BR |
| Category: |
Analyst/Programmer |
| Jobtype: |
Permanent |
| Qualified Accountant: |
No |
| Job description: |
VNU is a global information and media company with leading positions in marketing and media information, business publications, and trade shows. Its widely respected brands include ACNielsen, Nielsen Media Research, Billboard, Adweek, and The Hollywood Reporter, among many others.
VNU eMedia is currently seeking a detail oriented individual with strong analytical skills to become our Web Analyst Specialist. The primary role of this position is to provide website findings to all VNU eMedia publications with insightful, actionable data to move the business forward. Provide internal business partners with website behavior insights and traffic analysis of all VNU eMedia publications. Analyze email campaign metrics including: delivery, bounce, open, click-through rates, and viral activity. Publish Monthly Traffic and email Newsletter reports. Execute custom analysis projects identified by Brand Management, Marketing, etc. Cross-trained within the department and work on various ad-hoc projects.
Qualifications:
- Must have 2-4 years of web analytics, SEO & SEM, online research, or e-commerce industry experience.
- Must be proficient with Excel and PowerPoint.
- Have a good understanding of media and web analytics and report generation and manipulation.
- Experience with Nielsen Netratings: Site Census, Omniture: Site Catalyst, or WebTrends is a plus, but not required.
- Able to use website data and translate findings into meaningful, actionable data.
- Have the ability and be comfortable with compiling data from various sources to generate a report.
VNU promotes and enforces an active policy of Equal Employment Opportunity (EEO) for all individuals. For more information on our brands, please visit www.vnu.com.
TO APPLY FOR THIS POSITION, PLEASE CLICK ON THE LINK BELOW OR COPY/PASTE THE LINK INTO YOUR BROWSER:
http://appclix.postmasterlx.com/track.html?pid=402881bd0df828e4010dfa3ac5980785&source=orapeople
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| Salary: |
Negotiable Per Year |
| Benefits: |
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| Start Date: |
02/10/2006 |
| Location: |
Illinois, United States |
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